About Us


To be the leading retailer of consumer electronics, appliances and communication solutions in the region.


We enhance consumers L.I.F.E. by providing innovative quality products, services and solutions which meet or exceed our customers expectations. Through collaborative relationships and driving operational excellence we will be mutually rewarded.


Our behavior are guided by the following values

  • OwnershipWe think as business owners and hold ourselves accountable on our decisions.
  • IntegrityWe strive for fairness and adhere to the highest ethical standards.
  • ExcellenceWe do the right things right by evaluating and then acting to deliver operation excellence.
  • Team workWe work collaboratively to achieve our objectives.


These are our operating principles

  • We put Customers first
  • We encourage open Communication
  • We accept Accountability for all our promises, actions and our commitments
  • We Respect the individual
  • We are Eager to Learn and to make a difference in our environment